What is a Blog?

by Rob Owen

Posted on 5th December 2018

A blog is just a section of your website that you can update on a regular basis. Think of your main pages as being like your ‘money’ pages – where you advertise your products and services.

But your blog is different. It is your opportunity to demonstrate your expertise in your field. You can create interesting content that people are searching on and use it to showcase your business and your skills in an informal, non salesy way. In a nutshell, your blog exists to inform, educate and invite new customers to look at your business.