What is keyword research?

by Rob Owen

Posted on 30th November 2018

Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP). Keyword research is a fundamental practice in search engine optimization (SEO).

The keyword research process involves chosing a topic for your content that is focused on a set of targeted keywords that you want your content to rank for.