What should I post?
by Rob Owen
Posted on 30th November 2018
The answer to this question depends again on what your business makes and what your demographic is. Each social media platform is enticing in its own way, but use the wrong type of content on the wrong audience and you’ll be labeled unprofessional
All platforms support embeddable multimedia content and text descriptions, but on some it’s also acceptable to post text-only updates. Facebook and Twitter also support live video, which is something to keep in mind if your brand has a strong visual identity. Snapchat and Instagram also put a lot of focus on the visual content, but these two platforms are worth considering only if you take the B2C road. Given the main purpose of LinkedIn, updates unrelated to the professional life will be frowned upon.
To get a better idea of what works on each platform and why, take a look at one of our eBooks, The Psychology of Social Media Marketing.